Dustin Siggins is CEO of the publicity firm Proven Media Solutions and a business columnist. He was previously Director of Communications for a national trade association.

Stories by Dustin Siggins

•	Don’t Rely on Needles in a Haystack for Media Coverage (Media Relations) Mon., Mar. 4, 2024 The art of capturing the attention of the right journalist with the right pitch.

•	How Do You Get Media for a 'Boring' Client? (Technology PR) Wed., Nov. 9, 2022 Nobody is boring to the right people. Just put the right story and message in front of the right audiences.

•

How Surround-Sound Marketing Puts Your Brand Into Orbit (Marketing Communications) Mon., Mar. 7, 2022 How one marketing method can get your brand off the ground with the media, ensure your company’s sustainable growth and expand the breadth and impact of media coverage, relationships and other key objectives.

•	Great Campaigns Let Others Do the Bragging (PR Commentary) Fri., Jan. 21, 2022 In the Internet age, nobody can tell your story better than your third-party supporters.

•	Brand Winners and Losers from Election 2020 (PR Commentary) Tue., Nov. 17, 2020 Two weeks after the 2020 presidential election, several brand winners and several brand busts have clearly been established. (1 reader comment)

•	Value vs. Vanity: Metrics that Matter for Earned Media (PR Measurement & Analytics) Wed., Aug. 19, 2020 Clients often want press—even if it’s not the right press. PR professionals must have the ethics and wisdom to help clients get value-based placements, not placements that simply look good.

•	Are Impressions a Worthwhile Metric of Success? (Marketing Communications) Mon., Mar. 2, 2020 Two trends that are making PR harder, and four ways to deal with them.

•	It’s Time to Burst the College Debt Bubble (Education PR) Tue., Sep. 17, 2019 Why the admissions scandal offers community colleges’ best PR opportunity since The Great Recession.